Base.ai Directory Member
AI-powered customer advocacy and community engagement platform — helping Customer Marketing teams identify, activate, and mobilise their best advocates at scale.
Tool overview
Base.ai
Base.ai is an AI-powered customer advocacy and community engagement platform used by mid-market and enterprise Customer Marketing teams. The platform enables practitioners to identify their strongest advocates within the existing customer base.
Where most advocacy platforms focus on the mechanics of running a programme, Base.ai layers in AI-driven insights — surfacing which customers are most likely to advocate.
Key capabilities
- AI advocate identification — surfaces hidden champions from product usage and engagement data
- Challenge-based engagement hub — gamified activities that drive advocacy
- Reference management — automated matching, tracking, and reciprocity controls
- Review generation — multi-channel review request sequencing
- Community hub — private community portal with discussion forums
- ROI dashboard — full attribution reporting across referrals
Who uses it
Base.ai is best suited for B2B SaaS companies with a customer base of 500+ accounts and a dedicated Customer Marketing function.
Integrations · Publicly sourced
- CRM: Salesforce, HubSpot
- BI: Looker, Tableau, PowerBI
- Comms: Slack, Intercom, Zendesk
- Product: Mixpanel, Amplitude, Segment
Company info · Publicly sourced
- HQ: San Francisco, CA
- Founded: 2013
- Stage: Private · Series H
- Employees: 1,000–5,000
Upgrade Your Experience With ProveoMark
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Endorsed Member
Everything in Claim, plus the ability to add downloadable assets, customer references, review showcase, and a member discount programme.
- ✓ Everything in Claim
- ✓ Brochure with lead capture
- ✓ Customer reference connections
- ✓ Review showcase
- ✕ Tool Fluency Certification
- ✕ Opted-in learner data quarterly
- ✕ Category exclusivity
Founding Technology Partner
The full ProveoMark partnership — certification build, category exclusivity, learner data, quarterly payout from Year 2, and permanent founding designation.
- ✓ Everything in Claim + Activate
- ✓ Tool Fluency Certification — built for you
- ✓ Category exclusivity — Year 1
- ✓ ProveoMark member discount
- ✓ Opted-in learner data — quarterly
- ✓ 10% quarterly cert payout from Year 2
- ✓ 2027 NYC + Amsterdam event pass