G2
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PROVEOMARK CATEGORY
FOR BUYERS EVALUATING THIS TOOL
Tool overview
G2
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G2 is an AI-powered customer advocacy and community engagement platform used by mid-market and enterprise Customer Marketing teams. The platform enables practitioners to identify their strongest advocates within the existing customer base.
Where most advocacy platforms focus on the mechanics of running a programme, Base.ai layers in AI-driven insights — surfacing which customers are most likely to advocate.
Key capabilities
- AI advocate identification — surfaces hidden champions from product usage and engagement data
- Challenge-based engagement hub — gamified activities that drive advocacy
- Reference management — automated matching, tracking, and reciprocity controls
- Review generation — multi-channel review request sequencing
- Community hub — private community portal with discussion forums
- ROI dashboard — full attribution reporting across referrals
Who uses it
G2 is best suited for B2B SaaS companies with a customer base of 500+ accounts and a dedicated Customer Marketing function.
INTEGRATIONS
Zoho CRM | Oracle CX Sales | Mailchimp | Customer.io | Google Meet | Base.ai | Gartner Peer Insights | X | Adobe Experience Manager | Make | Zapier | Google Workspace | GitLab
BEST FOR
Mid Market | Scaling Program | Established Program | Professional Services
DEPLOYMENT
Desktop Application | On Premises | Private Cloud | Hybrid Deployment
COMPANY
Headquarters: Newyork, CA
Founded: 1990 to 1999
Employees: 501 to 1,000
Funding: Series C or Later
Connect with certified ProveoMark practitioners who have used G2 in their advocacy programmes. Conversations are arranged by ProveoMark and are not a sales call.
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Claiming your ProveoMark listing takes 48 hours, costs nothing, and gives you control over how 1,200+ Customer Marketing practitioners see your product.
Directory Member
Verify your listing, update your information, and remove the ‘Unclaimed’ banner. Takes 48 hours.
- ✓ Verify company ownership
- ✓ Update description/logo/facts
- ✓ Remove "Unclaimed listing" banner
- ✓ Designate an authorised contact
- ✕ Brochure and asset downloads
- ✕ Customer reference connections
- ✕ ProveoMark member discount
- ✕ Tool Fluency Certification
Endorsed Member
Everything in Claim, plus the ability to add downloadable assets, customer references, review showcase, and a member discount programme.
- ✓ Everything in Claim
- ✓ Brochure with lead capture
- ✓ Customer reference connections
- ✓ Review showcase
- ✕ Tool Fluency Certification
- ✕ Opted-in learner data quarterly
- ✕ Category exclusivity
Founding Technology Partner
The full ProveoMark partnership — certification build, category exclusivity, learner data, quarterly payout from Year 2, and permanent founding designation.
- ✓ Everything in Claim + Activate
- ✓ Tool Fluency Certification — built for you
- ✓ Category exclusivity — Year 1
- ✓ ProveoMark member discount
- ✓ Opted-in learner data — quarterly
- ✓ 10% quarterly cert payout from Year 2
- ✓ 2027 NYC + Amsterdam event pass