Join experienced practitioners who have built, scaled, and led Customer Marketing programs. Selected by ProveoMark, they contribute their expertise through workshops, peer collaboration, and mentorship, helping raise the standard for the next generation of professionals entering the field.

The ProveoMark Accredited Journey Builder designation recognizes professionals who have meaningfully contributed to the evolution
of Customer Marketing. Your profile is published on ProveoMark alongside your experience, perspectives, and areas of expertise, making it visible to practitioners, enterprises, and technology partners who rely on the platform.
As the discipline matures, the professionals helping shape its standards and practices become reference points for others entering the field. Journey Builders are part of that foundation. This credential is less about a badge and more about being recognized as someone helping define how Customer Marketing grows.

Customer Marketing leaders often contribute their experience through panels, mentorship, and community conversations. Journey Builders continue that spirit, but within a structure that respects the value of their time and expertise.
When Journey Builders facilitate workshops through ProveoMark@Work, they are compensated based on the depth and format of the engagement. Logistics, coordination, and delivery planning are managed by ProveoMark so that Journey Builders can focus on what they do best: sharing real-world insights and helping teams translate ideas into action. The goal is not simply to pay experts, but to create a sustainable way for experienced practitioners to keep contributing to the growth of the discipline.

Through ProveoMark@Work, enterprises engage structured capability programs for their Customer Marketing teams. Journey Builders play an important role in delivering these programs, bringing practical experience into workshops and discussions with teams who are actively building or scaling their efforts.
Rather than seeking consulting engagements independently, Journey Builders contribute within a trusted ecosystem where enterprises already recognize the value of structured learning and experienced practitioners. This creates an environment where knowledge exchange begins with alignment and mutual respect.

Journey Builders are part of a small, peer group of experienced Customer Marketing professionals who have led programs, worked through the challenges, and delivered measurable results.
Within this community, conversations move beyond surface-level discussions. Members share lessons from real programs, explore how tools and strategies are evolving, and discuss what the next stage of Customer Marketing should look like. It is a space where practitioners both contribute and learn, strengthening the collective understanding of the discipline while continuing to grow individually.
We are practitioners who believe the discipline grows stronger when experienced professionals share what they’ve learned. If you’ve built meaningful programs, delivered measurable impact, and care about helping others advance the craft, we invite you to nominate yourself to join the program.
Each workshop led and designed by us translates proven practices into actionable frameworks your team can implement immediately. Workshops are structured in two formats: focused half-day sessions and deeper two-day capability programs.
Learn how to transform customer success into compelling narratives that build trust and influence buying decisions.
Topics include:
Build programs that turn satisfied customers into trusted advocates who influence pipeline and revenue.
Topics include:
Design a scalable advocacy program that identifies, nurtures, and activates your most engaged customers.
Topics include:
Learn how to create meaningful engagement with your most strategic customers through advisory programs and curated events.
Topics include:
Empower employees to amplify customer stories and strengthen brand credibility through authentic engagement.
Topics include:
For organizations looking for deeper support, the Journey Builder Cohort pairs your team with a small group of experienced practitioners who help guide strategy and execution over time.
Each participating company is supported by three to four Journey Builders who meet with the team quarterly for structured 90-minute sessions.
These sessions focus on:
The goal is not simply advice, but collaborative problem solving that helps bring your long-term vision to life.
Thank you for your interest in becoming a ProveoMark Journey Builder. This program brings together experienced customer marketing practitioners who contribute their expertise through workshops, collaboration, and mentorship.
This form helps us understand your experience, areas of expertise, how you would like to contribute to the program and eventually create your public facing bio if selected.